- Led the restructure of Customer Memory into a standalone Profiles product in One Console, including a full naming and copy sweep.
- Built feature-flagged redirection so every existing Memory page sends customers to its Profiles equivalent without broken links.
- Migrated the profiles GraphQL layer into its own domain through two stacked series of pull requests, keeping existing paths working throughout the cutover.
- Simplified onboarding so customers can create a profile store without first configuring a Conversation Orchestrator.
- Resolved every finding from the pre-release design bug bash.