Drew Thompson
Drew Thompson

Conversation Memory

Jun 2025

Present

Led the UI feature and GraphQL layer for Conversation Memory in One Console, from zero to GA.
Contributed core testing infrastructure and design system work to the broader One Console platform.
Improved the overall customer UX for memory management including observation profiles, governance controls, and enterprise knowledge.
Shipped iteratively through internal dogfooding and early access customers across voice, SMS, and chat channels.

Linked Audiences

Nov 2024

Jun 2025

A no-code audience builder letting marketers target customers using warehouse entity relationships up to six levels deep.

Rank and Refine

Mar 2024

Nov 2024

A system to target Linked Audience profiles based on customer Data Warehouse information.

Data Graphs

Feb 2023

Sep 2023

A custom HCL implementation to describe a customer's Data Warehouse tables and the relationships and connections to their Segment implementation.

Data Enrichment

Jan 2023

Mar 2023

A system that allows customers to enrich their tracking events with lookup data from a connected Data Warehouse.

Unify and Engage

Jul 2022

Nov 2022

Led a team of 8 engineers through uncertainty to deliver a critical product ahead of schedule with zero incidents. Facilitated business restructuring by splitting the longstanding Personas product into Profiles and Engage.

Custom Labeling

Apr 2022

Jul 2022

A feature in which Enterprise customers can rebrand portions of the Segment application as their own.

Authz Library Rewrite

Aug 2021

Feb 2022

Reengineered Segment's authorization service, transitioning from Go to TypeScript, while maintaining continuous service operation. Achieved a 95% reduction in authz-related SEVs and significantly enhanced usability and adoption.

Segment Public API

Jun 2020

Dec 2021

Segment's scalable and reliable API for customers to programmatically interact with their Segment workspace.

Data Residency

Jul 2021

Aug 2021

Designed and implemented EU infrastructure, scaling Segment's flagship application and Public API to meet EU Data Residency standards, completing the project ahead of schedule and deploying the entire production infrastructure in a single day.

Twilio Developer Plan

Apr 2021

Jul 2021

A reimagined, developer-focused self-service (SS) onboarding flow that combines the most successful aspects of previous onboarding iterations with a focus on the behavior and specific goals of developers.

Enterprise Workspace Home

Jan 2021

Mar 2021

An enterprise-grade dashboard built to enable users to identify and resolve issues in their workspace.

PII Access

Mar 2020

Oct 2020

A Personally Identifiable Information (PII) obfuscation system built to protect Segment customers' customer data at the rate of Segment.

Common Genius

Mar 2018

Sep 2020

An online marketplace offering live, one-on-one learning sessions with experts in various fields.

Pi-Corder

May 2017

Aug 2017

A Raspberry Pi-based networking device complete with a touch interface, a custom-built case, and a custom-built operating system.